News :

(latest at top)

2-21-10
Updated Women's Ugg Boots page.

12-20-09
Updated Rietveld Tee Shirts page.

12-12-09
Updated Kid's Ugg Boots page.
Updated Men's Ugg Boots page.
Updated Women's Ugg Boots page.
Updated Ugg Classic Mini Boots page.

08-21-09
Removed FreeStyle Watches page.
Removed HIC Logo Jackets page.
Removed HIC Logo Sweatshirts page.
Removed Hurley Logo Sweatshirts page.
Removed Hurley Women's Shorts page.
Removed Santa Cruz Butt Shorts page.

08-20-09
Updated prices on the SurfTech SOFTOPS Surfboards page.
Updated SurfTech Skimboards page.

07-28-09
Updated Old Guys Rule Accessories page.

07-27-09
Updated Old Guys Rule Baseball Caps page.
Updated Old Guys Rule Coffee Mugs page.

07-25-09
Updated Old Guys Rule Tee Shirts page.

07-05-09
Updated Surfing Accessories Page 1 page.

06-16-09
Updated 2009 REEF Women's Sandals page.
Updated 2009 REEF Men's Sandals page.

06-11-09
Updated 2009 REEF Girl's Sandals page.
Updated 2009 REEF Boy's Sandals page.

06-05-09
Updated Aaron Chang Posters 1 page.
Updated Aaron Chang Posters 2 page.

Updated Arnette Sunglasses page.
Updated Electric Visual Sunglasses page.

Updated HIC Jackets page.
Updated HIC Sweatshirts page.

Updated Hurley Caps page.
Updated Hurley Board Shorts page.
Updated Hurley Walking Shorts page.

Updated Rainbow Men's Sandals page.
Updated Rainbow Men's Sandals page (large format).
Updated Rainbow Women's Sandals page.
Updated Rainbow Women's Sandals page (large format).

Updated Shoreline Index page.
Updated Shoreline Store Hours page.

Updated Von Zipper Sunglasses page.

June Shop Hours -
S-M-T-W-T Hours --- 8 AM to 7 PM (PDST)
Fri. and Sat. Hours --- 8 AM to 8 PM (PDST)


03-16-09
Updated Shoreline's Privacy Policy page.

01-02-09
Corrected pricing on Rietveld Tee Shirts page.
Added pricing to Rambo Print Shoreline Surf Tee Shirts page.

12-21-08
Added Hot Curl Woody Tee Shirts page.
Added Rambo Print Shoreline Surf Tee Shirts page.

12-18-08
Added tee shirt to Rietveld Tee Shirts.

12-18-08
Changed Women's Ugg Boot pricing on two models.

12-12-08
RICK RIETVELD IS BACK! Added Rietveld Tee Shirts page.

12-02-08
Be sure and visit our shop for Christmas specials.
December Shop Hours -
S-M-T-W-T Hours --- 9 AM to 5 PM (PST)
Fri. and Sat. Hours --- 9 AM to 6 PM (PST)

07-11-08
Added "LP Surfer" Santa Cruz Hooded Sweatshirts page.
Added "Diamond Sepia" T-Shirts page.

07-06-08
Added "Palm Wave" T-Shirts page.
Added "Surfboard Quiver" T-Shirts page.

06-30-08
Added "Last Wave" T-Shirts page.
Added "No One Out" T-Shirts Page.

06-29-08
Added "Section Maker" T-Shirts Page.

06-18-08
Added new Sherpa-Lined Logo Hoodies page.

06-05-08
No more Redley swim fins for you!
Updated Bodyboard Accessories page.
Redley has decided to pull out of distribution here in North America! They presently are only being sold now in Brazil. Sorry.
Updated Local Surfer's Page - changed hours of operation.

05-15-08
Updated SurfTech SOFTOP Surfboards page. Changed pricing.

05-12-08
Updated Santa Cruz Surfing Lessons page. Shoreline Surf Shop is no longer able to offer Surfing Lessons, due to a new City of Santa Cruz Surfing School ordinance, which places unconscionable restrictions upon local Surf Schools.

05-11-08
Updated Hurley Caps and Hat page. New hats added, old hats removed.

05-05-08
Removed 5 images from Nor-Cal T-shirts page, due to a Cease and Desist letter from Miller Beer attorneys, received 5-5-08.

04-06-08
Updated Shoreline Index page.
Added Surf City Oval Tee Shirts page.
Added Surf City Oval Sweatshirts page.
Added Surfer Oval Tee Shirts page.
Added Wrapsody Oval Tee Shirts page.

03-06-08
Updated Old Guys Rule Accessories page.

03-05-08
Updated Old Guys Rule Mugs page.

03-04-08
Updated Old Guys Rule T-shirts page.

03-03-08
Updated Surfer's Local Page.

02-29-08
Added Privacy Policy page.
Added a link to our Privacy Policy page on our Index page.
Updated email address on Index page.
Updated email address on How To Order page.
Updated email address on Customer Service page.
Updated email address on Surfer's Local Page.
Updated store hours on Surfer's Local Page.
March Shop Hours -
S-M-T-W-T Hours --- 8 AM to 6 PM (PST)
Fri. and Sat. Hours --- 8 AM to 7 PM (PST)

02-18-08
Updated Old Guys Rule T-shirts page.

02-12-08
Added new Spring 2008 Sector 9 Preview page.

02-11-08
Updated Map to Shoreline Surf Shop page.
Updated Old Guys Rule T-shirts page.

02-02-08
Added new Eclipse Santa Cruz California T-shirts page.
Added new LP Surfer Santa Cruz California T-shirts page.

01-30-08
Added new Steamers T-shirts page.
Added new Steamer Lane T-shirts page.
Updated Steamer Lane Hooded Sweatshirts page.

01-25-08
Added new Surf City Santa Cruz T-shirts page.

01-13-08
Added a link to a Maverick's Contest Winners List page.
Reorganized/ renamed the following files -
Yesterday's Access Logo T-shirts
Yesterday's Euro Oval Tee shirts
Yesterday's Surf Logo T-shirts
Steamers Lane Logo T-shirts

01-11-08
Added 2008 De La Mer Bikinis 1 page.
Added 2008 De La Mer Bikinis 2 page.
Added 2008 Sia Bikinis Swimwear page.


Happy New Year!

11-19-07
December Shop Hours -
Weekday Hours ----- 9 AM to 5 PM (PST)
Sat. and Sun. Hours - 9 AM to 6 PM (PST)

9-24-07
Added Kid's Ugg Boots page.
Added Men's Ugg Boots page.
Updated Women's Ugg Boots page.
Updated Women's Classic Mini Ugg Boots page.

8-27-07
Deleted Anarchy, Angel and Mantra sunglassses page.
Updated Electric Visual Sunglasses page.
Removed old links from Arnette Sunglasses page.
Removed old links from Black Flys Sunglasses page.
Removed old links from Spy Optic Sunglasses page.
Removed old links from Von Zipper Sunglasses page.

8-26-07
Repaired links on Steamer Lane page.
Updated Customer Service page.
Updated Local Surfer's Page.
Updated Surfing Lessons page.



For fastest results, always CALL to order:
831-471-7873. Thank you.
Help Fight SPAM on the Internet.

Enough! Main Menu please

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Customer Confidence :

HISTORY :
The Noland family has been in the clothing business in Santa Cruz for 47 years. We operate three stores in the Santa Cruz Beach area. The first, Noland's on the Wharf, was established in 1961. The second, Ports-of-Call, was established on the Wharf in 1971, and Shoreline Surf and Sport was started on Beach Street in 1990, across the street from the wharf.

You might say that we have 102 store/years (47+37+18) in retail clothing experience. We are not about to "go away" anytime soon, nor are we very likely to fail-to-perform.
CUSTOMER SATISFACTION is the key to our continued success in the retail field; we are very aware of this, and we strive to perform accordingly.

ECONOMY and SERVICE :
Our 3 stores provide for economies of inventory buying, storage, and distribution.
Thus, we can offer the larger inventory and service afforded by 3 stores, as opposed to just one.

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Delivery Time :

SAME DAY from STOCK :
We can usually ship same-day-as-ordered, because
- we maintain extensive inventories at our 3 stores, and
- we do not post items to our website unless we stock them.
In addition :
You instantly confirm your order's shipment date,
using our human-ordering system.
(Of course, we occasionally run out of items, and
special orders require longer shipping times.)

Does your other online vendor offer a delivery time of :
          between 3 weeks and 3 months?
Many other vendors are storefronts only, and
do not order your merchandise until you do. This explains the delay.

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Delivery Method :

US PRIORITY MAIL :
When the items are in-stock, we ship US Priority mail,
unless instructed otherwise.

	Within the US	International
US Express	1 - 2 business days	2 - 3 business days
US Priority/Global	2 - 3 business days	5 - 7 business days

These are expected delivery times and are not guaranteed by us or the US Postal Service.

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Exchange Policy :

No returns without Customer Return Form.htm !
15 DAY RETURN PRIVILEGE :
Please call or email us, so that we can immediately put the replacement item(s) on hold. All exchanged items must be in re-sellable, original condition. All exchange items must be returned within 15 days of having received the item.
State Law: Clothing items must NOT have been worn or washed.
Upon receiving the goods back from you, we will ship the items to be exchanged, and either charge, or credit, your credit card, for any difference in the value of the merchandise and shipping.

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International Shipping :

INTERNATIONAL ORDERS :
Yes, we do ship to other countries, particularly England, Germany, Japan and Australia. Many of our customers are in the US military. Our one restriction is that we ship only to the address listed for the credit card.
We do NOT ship to Indonesia, the current "World Center of Fraud".

IMPORT TAXES :
When shipping outside of the US, all of the shipping charges are calculated and included when the order is placed. However, any customs charges or import taxes from other countries are outside of our control, and are due by you upon receiving your order.

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Method of Payment :

CREDIT CARD SALES ONLY :
Visa, Mastercard, Discover, and American Express.

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Mission :

CUSTOMER SATISFACTION :
I believe that CUSTOMER SATISFACTION is the key to success and repeat, follow-on business :

- I believe in being honest and direct.
- I strive to provide the best in surfing merchandise.
- I believe in providing excellent quality merchandise at un-inflated prices, with personally supervised service.
Only your repeated SATISFACTION can make me successful.

. . . Bruce Noland, Proprietor

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Out-of-Stock Items :

EXPECTED SHIPPING DATE :
We will give you an expected shipping date, when we accept your order.
Out-of-stock items will be put on back order, and will be shipped as soon as they are available.
Your credit card will not be charged until that item is shipped.

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Returns :

Please read this entire section.

CLOTHING RETURNS
California State Law: BATHING SUITS CANNOT BE RETURNED.
Other clothing items must not have been worn or washed. Any items that are dirty, and obviously worn and/or used, cannot be re-sold. Such items cannot be returned, or credited to your account.

NO RETURNS ON SPECIAL ORDERS
We do not allow the return of items that were specially ordered by you.

Go to Customer Return Form.htm,
and click on File - Print in your browser window, or
if you prefer, save, print, and fill out one of the following files :

Customer Return Form.doc (Word format) or
Customer Return Form.pdf (Acrobat format).
If you can't print any of the 3 options above, write all the information on a piece of paper, and send that along with your return.

There will be NO EXCEPTIONS!
ANY ITEM RETURNED WITHOUT THE CUSTOMER RETURN FORM WILL BE IGNORED, until we receive the necessary information. We cannot spend any more time trying to figure out "mystery returns".
These transactions do not make us any money, and in fact, COST us money. Thank you for your understanding.
Information: We process hundreds of transactions each month. We cannot remember all the details of each transaction. Therefore, the more information that you provide, the faster we can expedite your return/ exchange.

Please note that shipping charges will NOT be refunded, unless we have made an error and shipped you the wrong item.

On the plus side:
Since we do not retain your information, you will :
   - Never receive any spam email from us
   - Never receive a cookie from us of any kind
   - Never have your credit info in any database
   - Never have your spending habits recorded
   - Never have your surfing habits recorded
   - Never suffer any other computer-generated nonsense.

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Security :

ALTERNATE METHOD :
If you are concerned about sending your credit card information over the internet, you can either :
Telephone the information to:
(831) 471-SURF (831-471-7873),
or FAX the information to (831) 458-2130.

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Substitutions :

NO SUBSTITUTIONS :
We will NOT substitute any item (model, size, color, or pattern),
unless you agree to the substitution, prior to shipping.
We won't send you something that you don't want.

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Where's My Stuff ? :

If you have NOT received your shipment as expected,
please call us at (831) 471-SURF (831-471-7873) and
ask for Amanda, Brian, or J.D., or email us at
surfcitysantacruz@sbcglobal.net

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