Dec. 10, 2011

Added more boots to Women's UGG Boots

Sept. 5, 2011

Added Vincere Sand Socks - great for vollyball.

Sept. 3, 2011

Updated Softops Surfboards pricing.
New photos have been added.

Aug. 10, 2011

2011 Sandals from Reef - Index
Reef Sandals - Women's
Reef Sandals - Men's

Reef Sandals - Girl's
Reef Sandals - Boy's

News :

(latest at top)

May 12, 2011
Shoreline Surf Shop Has Lost Its Lease

After 21 years at 125 Beach Street in Santa Cruz, Shoreline Surf has lost its lease. Our prior lessor has selected a new lessee. We vacated the building May 31, 2011. FEAR NOT! Main beach visitors can now find Shoreline merchandise on the wharf at Noland's, and at Ports of Call.

In the near term, you may continue to order merchandise from shorelinesurf.com online. We just won't have a physical public location for a few months.

In the fall, our shop on the wharf, Ports of Call, will be changing its name to Surf City Santa Cruz, which will be a surf shop. Most merchandise previously available at Shoreline Surf Shop will be stocked at the new Surf City Santa Cruz on the wharf.

We would like to thank all our friends and customers for the great support they have offered over the years. We are especially thankful for the support offered during the Huntington Beach Surf City lawsuit, resulting in our winning a trademark for the phrase "Original Surf City". And yes, we are located in the "USA".

As we make the transition to Surf City Santa Cruz, we will announce the changes here. We welcome your continuing business in the future.

Main Menu please

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Customer Confidence :

HISTORY :
The Noland family has been in the clothing business in Santa Cruz for 47 years. We operate three stores in the Santa Cruz Beach area. The first, Noland's on the Wharf, was established in 1961. The second, Ports-of-Call, was established on the Wharf in 1971, and Shoreline Surf and Sport was started on Beach Street in 1990, across the street from the wharf.

You might say that we have 102 store/years (47+37+18) in retail clothing experience. We are not about to "go away" anytime soon, nor are we very likely to fail-to-perform.
CUSTOMER SATISFACTION is the key to our continued success in the retail field; we are very aware of this, and we strive to perform accordingly.

ECONOMY and SERVICE :
Our 3 stores provide for economies of inventory buying, storage, and distribution.
Thus, we can offer the larger inventory and service afforded by 3 stores, as opposed to just one.

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Delivery Time :

SAME DAY from STOCK :
We can usually ship same-day-as-ordered, because
- we maintain extensive inventories at our 3 stores, and
- we do not post items to our website unless we stock them.
In addition :
You instantly confirm your order's shipment date,
using our human-ordering system.
(Of course, we occasionally run out of items, and
special orders require longer shipping times.)

Does your other online vendor offer a delivery time of :
          between 3 weeks and 3 months?
Many other vendors are storefronts only, and
do not order your merchandise until you do. This explains the delay.

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Delivery Method :

US PRIORITY MAIL :
When the items are in-stock, we ship US Priority mail,
unless instructed otherwise.

	Within the US	International
US Express	1 - 2 business days	2 - 3 business days
US Priority/Global	2 - 3 business days	5 - 7 business days

These are expected delivery times and are not guaranteed by us or the US Postal Service.

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Exchange Policy :

No returns without Customer Return Form.htm !
15 DAY RETURN PRIVILEGE :
Please call or email us, so that we can immediately put the replacement item(s) on hold. All exchanged items must be in re-sellable, original condition. All exchange items must be returned within 15 days of having received the item.
State Law: Clothing items must NOT have been worn or washed.
Upon receiving the goods back from you, we will ship the items to be exchanged, and either charge, or credit, your credit card, for any difference in the value of the merchandise and shipping.

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International Shipping :

INTERNATIONAL ORDERS :
Yes, we do ship to other countries, particularly England, Germany, Japan and Australia. Many of our customers are in the US military. Our one restriction is that we ship only to the address listed for the credit card.
We do NOT ship to Indonesia, the current "World Center of Fraud".

IMPORT TAXES :
When shipping outside of the US, all of the shipping charges are calculated and included when the order is placed. However, any customs charges or import taxes from other countries are outside of our control, and are due by you upon receiving your order.

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Method of Payment :

CREDIT CARD SALES ONLY :
Visa, Mastercard, Discover, and American Express.

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Mission :

CUSTOMER SATISFACTION :
I believe that CUSTOMER SATISFACTION is the key to success and repeat, follow-on business :

- I believe in being honest and direct.
- I strive to provide the best in surfing merchandise.
- I believe in providing excellent quality merchandise at un-inflated prices, with personally supervised service.
Only your repeated SATISFACTION can make me successful.

. . . Bruce Noland, Proprietor

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Out-of-Stock Items :

EXPECTED SHIPPING DATE :
We will give you an expected shipping date, when we accept your order.
Out-of-stock items will be put on back order, and will be shipped as soon as they are available.
Your credit card will not be charged until that item is shipped.

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Returns :

Please read this entire section.

CLOTHING RETURNS
California State Law: BATHING SUITS CANNOT BE RETURNED.
Other clothing items must not have been worn or washed. Any items that are dirty, and obviously worn and/or used, cannot be re-sold. Such items cannot be returned, or credited to your account.

NO RETURNS ON SPECIAL ORDERS
We do not allow the return of items that were specially ordered by you.

Go to Customer Return Form.htm,
and click on File - Print in your browser window, or
if you prefer, save, print, and fill out one of the following files :

Customer Return Form.doc (Word format) or
Customer Return Form.pdf (Acrobat format).
If you can't print any of the 3 options above, write all the information on a piece of paper, and send that along with your return.

There will be NO EXCEPTIONS!
ANY ITEM RETURNED WITHOUT THE CUSTOMER RETURN FORM WILL BE IGNORED, until we receive the necessary information. We cannot spend any more time trying to figure out "mystery returns".
These transactions do not make us any money, and in fact, COST us money. Thank you for your understanding.
Information: We process hundreds of transactions each month. We cannot remember all the details of each transaction. Therefore, the more information that you provide, the faster we can expedite your return/ exchange.

Please note that shipping charges will NOT be refunded, unless we have made an error and shipped you the wrong item.

On the plus side:
Since we do not retain your information, you will :
   - Never receive any spam email from us
   - Never receive a cookie from us of any kind
   - Never have your credit info in any database
   - Never have your spending habits recorded
   - Never have your surfing habits recorded
   - Never suffer any other computer-generated nonsense.

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Security :

ALTERNATE METHOD :
If you are concerned about sending your credit card information over the internet, you can either :
Telephone the information to:
(831) 471-SURF (831-471-7873),
or FAX the information to (831) 458-2130.

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Substitutions :

NO SUBSTITUTIONS :
We will NOT substitute any item (model, size, color, or pattern),
unless you agree to the substitution, prior to shipping.
We won't send you something that you don't want.

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Where's My Stuff ? :

If you have NOT received your shipment as expected,
please call us at (831) 471-SURF (831-471-7873) and
ask for Bruce, or email us at
surfcitysantacruz@sbcglobal.net

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