Local Surfer's Page - Shoreline Surf Shop

Local Surfer's Page
Shoreline Surf Shop - Santa Cruz, CA
Last updated Jul. 19, 2010

Aerial View of the Santa Cruz Wharf entrance and Shoreline Surf Shop location
Santa Cruz Wharf - Shoreline Surf Shop Photo

Santa Cruz Wharf - Shoreline Surf Shop Photo

Beach Street is one-way from left to right (west to east). West Cliff Drive is to the left of the wharf, and Beach Street to the right.
Shoreline Surf Shop is located at 125 Beach St. The rental entrance is on the left, and the clothing sales entrance is on the right.
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Quick 5-day Surf Forecast from StormSurf

Local Online Surf Shop Services Green below = directly surf related
SHORELINE INFO	LOCAL INFORMATION	HELPFUL PAGES
Menu Select	Steamer Lane LIVE Cam	Wave Data
Surf Rentals*	Santa Cruz SURFING Photos - 1	How to Surf
Wave Section	Santa Cruz SURFING Photos - 2	Swell Model
Site Map	Santa Cruz Bodyboarding Photos - 3	Wave Predictor
About Shoreline	HOURS	Tides - This Month*
Map to Shoreline	Steamer Lane - Photos, Map	Satellite Photo
Shop Photos	Beach Guide (plus aerial shots)	Upcoming Events
Otmar Valero	Bikini Photos	Online Surf Shops
What We Sell	"Goin Off" - Lots of Local Sites	Nolands on the Wharf
Surf Shop Vendors	Local Spots - Where's the best ...?	Santa Cruz Surf Photos
-	Santa Cruz Surfing Lessons	-

*Low tide is best for Cowell's Beach Surf
Josh & JD Surf Photos

Shoreline Surf Shop Storefront

July 2, 2003 straight-on photo of the shop - with signs

Shoreline Surf Shop with Woodies

July 2004 photo of the Surf Shop - with woodies (from "Woodies on the Wharf" weekend)

Architect's rendition

From Wharf ------> One-way Traffic ------> Beach Street ------> One-way Traffic ------> To Boardwalk ------>

Brian's 1969 Impala Surf Ride in front of the "Housekeeping Apartments".
If you are on a surfin' safari, nothing is more beachin' than
renting a Terrace Court Motel room right above the shop.

Do you live in Silicon Valley? Do you need an excuse to drive south over "the Hill" (Highway 17) and visit us? Here are a few good ones: 2010 Upcoming Events - near the Wharf
EVENT NAME/ DESCRIPTION	PHONE
Click here for Santa Cruz WHARF events.	(831) 420-5273
Click here for Santa Cruz BOARDWALK events.	(831) 423-5590
Click here for Santa Cruz COCOANUT GROVE events.	(831) 423-2053

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Rental Rates - Santa Cruz Main Beach Over 40 rental surfboards for you to choose from, and as many wetsuits !
Special SUMMER 2010 Combos	1/2 Day (4 hours)	Full Day (8 hours)	Deposit*
Surfboard Rental plus Wetsuit Rental	$ 25	$ 30	$ 200
Bodyboard & Wetsuit	$ 15	$ 20	$ 200
Water Sport Rentals	-	-	-
Surfboard Rental	$ 17.50	$ 20	$ 100
Wetsuit Rental	$7.50	$ 10	$ 100
Bodyboard	$7.50	$ 10	$ 50
Swim Fins	-	$ 5	$ 50
Booties	-	$ 5	$ 50
Land Sport Rentals	-	-	-
Volleyball	$7.50	$ 10	$ 50
Beach Chair	-	$ 5	$ 20
Umbrella	-	$ 5	$ 20
Must be 18 years old and have a valid Photo ID to rent. *Any 1 of the 4 major credit cards plus a Driver's License can be used for the deposit, or cash. top of page return to Surfer's Menu

Santa Cruz Wave - Weather Information

Here are some prediction tools.
We use the same sites to try to predict ocean swell.
Sometimes, they work well, sometimes they don't. Storm winds
occurring 1000's of miles out at sea generate the largest waves here.
However, the largest waves are probably not what most casual surfers are
interested in (way big). Good Luck!

Here are some of the best local wave-predicting tools that we know of.

For current conditions:
Call J.D. or Micah at (831) 471-SURF (831-471-7873), at the internet headquarters number,
or
Call Micah or J.D. at (831) 458-1380 (Beach Street, at the walk-in sales and rental department).

How are the WAVES RIGHT NOW ?
Click on Live Surf Cam to see the waves across the street (swell.com).
(The camera provides a continuously-changing 8-view scan (left-to-right) of Pacific Ocean Horizon, Seal Rock, The Point, Steamer Lane, Indicators, Cypress Point, Cowells Beach, etc., with 20-second delay or less).

Surf panorama at SLUG VIDEO Surf Photo. Slug Video is down, more than it is up.

SWELL information RIGHT NOW:
Click on Swell Model to view current ocean swell data (CDIP.UCSD).

WAVES in about 2 HOURS: (and last 24 hour history)
Click on Wave Data for very detailed incoming wave information (N.O.A.A. Buoy 46042 - Monterey).
(Water temp, wave height, wave period, wind speed, wind direction, etc.)

WAVES during the NEXT FIVE DAYS:
Click on Wave Predictor to view predicted ocean swell over the next 5 days (Surfcast).

TIDES during the next 24 HOURS: (SLUG VIDEO is down.)
Click on Tide to see a local rolling-tide-chart for the next 24 hours (U.C.S.C. - Slug Video).
(Scroll to the bottom of the page.)

TIDES over the next MONTH:
Click on the Tide Table to see predicted daily local tides (S.C.wharf).
Low tide is always best when surfing at Cowell's.

WEATHER over the next 3 days:
Click on infrared Satellite Photo to see the storms headed our way (Unisys).
(Enhanced infra-red, one of the best ... cycle the photos to see jet stream action).

I want a LOT MORE information:
Click on Goinoff for many more useful sites.

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Local Santa Cruz Hot Spots - Answers to Frequently Asked Questions
Best motel ?	Terrace Court Motel, 125 Beach Street - (831) 423-3031
Best fishing ?	Santa Cruz Wharf (Beach St.), boat rentals, salmon trips
Local hostel ?	312 Main Street (between 2nd and 3rd) - (831) 423-8304
Best parking ?	West Cliff Drive, Bay Street
Best burritos ?	Taqueria Vallarta #1 Soquel Avenue, #2 41st Avenue, #3 Pacific Ave.
Best sea food ?	Riva's, on the wharf (voted local's favorite)
Best surfshop ?	You already found it !! Good job !! Full-service here !!
Best local surf ?	Right here- Steamer Lane (experts), Cowell's (beginners)
Best RV beaches ?	New Brighton State Beach, Seacliff State Beach
Best ding repair ?	"Ding Master", all repairs, Micah Harmon - (831) 239-1794
Best fire beaches ?	Twin Lakes (pits, BBQs), Moran Lake
Best dog beaches ?	Lighthouse field, Corcoran Lagoon, Moran Lake
No-leash beaches ?	Lighthouse field, Mitchell's Cove, It Beach
Best bike cruising ?	West Cliff Drive (easy, 100% views), East Cliff Drive
Best bicycle rentals ?	Cruiser King - 575 7th Ave. - (831) 477-1288
Best skimboarding ?	26th Avenue
Best bodyboarding ?	Wharf break, Rivermouth, 26th Ave.
Best skateboarding ?	Fun Spot (Pacific Ave. at Beach Street)
Best mountain biking ?	Pogonip Open Space Preserve, UCSC campus
1. Multiple entries are given in order of desirability, according to a local survey (opinions of locals). 2. Remember, dogs, leashes and fires are enforced more strictly on weekends, and in the summer.
PARKING ALERT: DO NOT let your parking meter expire - parking regulations are enforced with great zeal, especially near the wharf and near the boardwalk. No matter where you are in town, the closer you are to the beach, the more you must be concerned. The same is true for parking signs. You WILL be ticketed in less than 1 hour! A word to the wise, if heeded, will save you from $20(Beach St.) to $33(residential streets). Guaranteed! (compliments of Shoreline Surf Shop, you're welcome!) top of page return to Surfer's Menu

About Shoreline Surf Shop

1950?- Earliest known photo of Shoreline Surf Shop - "Housekeeping Apartments"
This shop first opened in mid-1990. "Our 19th year in business at this location."
We went on the internet in Dec. 1998. "Our 11th year on the internet."
Shoreline now occupies all 9 of the garages closest to you in the photo.

Shoreline Shop Hours Open every day of the year except Thanksgiving and Christmas.
-	Sun. - Mon. - Tues. - Wed. - Thur.	Friday & Saturday
June - July - Aug. Hours -	8 AM to 7 PM - PDST	8 AM to 8 PM - PDST
Sept. - Oct. Hours -	8 AM to 6 PM - PDST	8 AM to 7 PM - PDST
Nov. - Dec. - Jan. - Feb. Hours -	9 AM to 5 PM - PST (11-07-10)	9 AM to 6 PM - (PST)
March - April - May Hours -	8 AM to 6 PM - PDST (3-13-11)	8 AM to 7 PM - PDST

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Bruce Noland, Proprietor
Shoreline Surf Shop 125 Beach Street Santa Cruz, CA, 95060	Phone (831) 471-SURF
	FAX Call for # - too many junk faxes
	email: surfcitysantacruz@sbcglobal.net
Thank you for visiting from: The Internet Folks : Amanda, Brian and J.D. The Surf Shop Folks : Amanda, J.D., Brian, and Carl

Questions? Comments? Requests?
Thank You for your time.

since 8-05-02

This Shoreline Local Surfer's page was last updated on 2010-07-19.