Santa Cruz, CA shoreline

Shoreline Surf Shop

Hot Items
* Ugg Boots - Women's
* 2011 Reef Sandals
* Vincere Sand Socks
* Rietveld T-Shirts
* Hot Curl T-Shirts
* Rambo Tees, Hoodies
* Sherpa Hoodies
* Hurley Caps
* Rainbow Sandals - Mens
* Rainbow Sandals - Womens
* Norcal T-shirts
* Old Guys Rule T-shirts
Surf City T-shirts

JD Woolsey Tubing A Wave

Shoreline Online

Main Shopping Menu

Local Surfer's Page

Information Menu

Recent Changes - Updated 12-10-2011

2010 - Maverick's Winners Results
1986 - Santa Cruz Surfing Museum

1910 - Santa Cruz Beach Photos
And 1864- Present Wharf History

JD in the Tube

Shoreline Surf Shop Has Lost Its Lease, But FEAR NOT!

After 21 years at 125 Beach Street in Santa Cruz, Shoreline Surf has lost its lease.
FEAR NOT! You may continue to order merchandise from online.

Main beach visitors can now find Shoreline merchandise on the wharf at Noland's, and at Ports of Call.

In the fall, our shop on the wharf, Ports of Call, will be changing its name to Surf City Santa Cruz, which will be a surf shop. Most merchandise previously available at Shoreline Surf Shop will be stocked at the new Surf City Santa Cruz on the wharf.

We would like to thank all our friends and customers for the great support they have offered over the past 21 years. We are especially thankful for the support offered during the Huntington Beach Surf City lawsuit, resulting in our winning a trademark for the phrase "Original Surf City". And yes, we are located in the "USA".

As we make the transition to Surf City Santa Cruz, we will announce the changes here. We welcome your continuing business in the future. See
Our Shops below, to eliminate confusion.

Main Menu - Mail Order Catalog - Human Ordering - Personal Service
Surfing Footwear
Surf Products
Surfing Shirts

Vincere Sand Socks

2011 REEF Sandals
Reef Sandals - Women's
Reef Sandals - Men's

Reef Sandals - Girl's
Reef Sandals - Boy's

RAINBOW Leather Sandals
Rainbow Sandals - Women's
Rainbow Sandals - Men's

Ugg Boots - Kid's
Ugg Boots - Men's
Ugg Boots - Women's
Women's Classic Mini Uggs
Ugg Shoes

Cobian Sandals

BIC Sport Surfboards
Doyle Surfboards
Surface Surfboards
SurfTech Skimboards
SurfTech SOFTOPS Boards
SurfTech EPOXY Boards
SurfTech TUFLITE Boards

Surf Accessories (A-K)
Surfing Accessory (L-Z)
Surf Racks - Car and Bike

Mike Stewart Bodyboards
Toobs Bodyboards
Vortex Bodyboards
Bodyboarding Accessories

FOX Belts and Wallets
Hurley Belts and Wallets

Old Guys Rule Accessories
Old Guys Rule MUGS

Fox Tee Shirts- Men's
Fox Girl's Clothing

Hurley Rashguards

NHS T-shirts
Noland's T-shirts
Norcal T-shirts

Old Guys Rule T-shirts

Rick Rietveld Surf City T-shirts

Coastal Classics
Surf Mafia T-Shirts

Eclipse Santa Cruz T-shirts
Hot Curl Surf City T-shirts
LP Surfer Santa Cruz T-shirt
Palm Wave Tee Shirts
Santa Cruz Dot T-shirts
Steamer Lane Tee Shirts
Steamers Tee Shirts
Surf City Oval T-shirts
Surf City Santa Cruz T-shirts
Surfboard Quiver Tees
Surfer Oval T-shirts
Wrapsody Oval T-shirts

Beach Company T-Shirts
Last Wave T-Shirts
Rambo Tees, Hoodies
Section Maker T-Shirts
Sepia Diamond T-shirts
Shoreline Surf Logo T-Shirts

Good Times Tee shirts
No One Out T-Shirts
SC Access Print Tee shirts
SC Euro Oval Tank Tops
SC Euro Oval Tee shirts

Pink=Women's, Brown=Men's, Blue=Both
Beach Products

Beach HATS

Hurley Caps
NHS Caps
Old Guys Rule Caps
Shoreline Surf Caps

DeLaMer Swimware
Sia Swimwear
Sector 9 Skateboards

DaKine Back Packs

Beach Company Sweatshirts
Casino Beach Sweatshirts

Kids Logo Sweatshirts
LP Surfers Hooded Sweats

Santa Cruz Sweatshirts
Shoreline Logo Sweatshirts
Steamer's Lane Sweatshirts

Surf City Oval Sweats
Yesterdays Santa Cruz Sweatshirts

Arnette Sunglasses

Black Flys Sunglasses

Electric Sunglasses

Spy Optic Sunglasses

Von Zipper Sunglasses

Shoreline Online


Site Map
Aerial Photo
About Shoreline
Everything We Have
Old Surf Shop Photos
Customer Service
E-mail Your Question

How to Order
Privacy Policy
We also carry Billabong, Oakley glasses, O'Neill wetsuits,
Quiksilver clothing, and girl's Roxy surfwear
for our walk-in visitors,
but we do not offer these items online.
Come visit our Santa Cruz beaches, and California ocean waves.
Surfology at its best.

top of page

2011 - Big Changes In Our Santa Cruz Shops

Shoreline Surf Shop
Online only after May 31, 2011

125 Beach Street, Santa Cruz, CA

Surf shop,
Store, rentals

Shoreline Surf Shop
(NEW - Shoreline Online)
Same URL as before

Cyberspace - 831-471-7873 (same)
Telephone ordering only
Personal Service

Internet only

Noland's on the Wharf

Municipal Wharf, #47 - 831-423-5500

Clothing store

Ports of Call (current)
(no online presence)

Municipal Wharf, #41 - 831-426-9699

Clothing store

Ports of Call
Surf City Santa Cruz
(NEW - December 2011)

Municipal Wharf, #41 - 831-426-9699

Surf shop,
Clothing store,
Surf rentals

The Noland Family wishes to thank everyone,
and express our gratitude for the
FANTASTIC local community support we have received.

Shoreline Surf and Sport Index web page was last updated on 2012-2-13.

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